Position Overview & Specifications
Description
We are looking to recruit an Email Marketing Executive to join our Digital team based in Coventry. This is an exciting role, capable of delivering huge customer experience benefits as we revolutionise the homeware shopping journey for our customers.
What’s the opportunity?
The Email Marketing Executive is responsible creating and maintaining data-driven, best-in-class email campaigns such as weekly newsletters, triggered campaigns and automated email journeys. The successful candidate will be responsible for transforming how we build and communicate to our owned audience.
What does the role involve?
- Work alongside the Email Marketing Manager to deliver the customer communication strategy
- Create and maintain data-driven, best-in-class email campaigns (weekly newsletters, triggered campaigns and automated email journeys)
- Deconstruct the customer journey and build communication plans to drive growth throughout the acquisition funnel and remove friction from post purchase funnel
- Identify and understand key customer journey touchpoints to ensure we are delivering the right message at the best possible time
- Analyse channel performance and provide actionable insights and recommendations
- Champion first party data and take the wider business on the Digital journey, ensuring stakeholders understand eCRM objectives and benefits
Who are we looking for?
- Creative problem-solver who is driven by data and results
- Pro-active self-starter with the ability to use own initiative
- Excellent communication and presentation skills; both verbal and written
- Enthusiastic about data and how new models can be applied to guide activity
- Meticulous attention to detail
- Proven experience in email marketing, ideally within retail or e-commerce
- Understanding of customer segmentation in an omni-channel organisation
- Experience of building and enhancing prospect and post purchase comms
- Basic understanding of GDPR
- HTML experience desirable, not essential
What’s in it for you?
- Competitive salary
- Generous Staff Discounts on our beautiful Sofa, Carpets & Furniture range
- Terrific discounts from major High Street retailers and holiday companies, gym membership discounts and much more.
- Employee Assistance Programme (EAP)
- Long service annual leave benefits
- Cycle to work scheme
- Share incentive plan (S.I.P)
- Career Progression
- Company Pension Scheme
- Life Assurance