Global Test Learn and Scale Measurement Lead

PlatformGSK is a bespoke agency proposition for GSK and is one of Publicis Media’s three dedicated global client groups, designed to drive the future model of Publicis through transformation in technology and ways of working. We blend Media with Data and Technology to create stronger Consumer connections. It is composed of more than 600 media, data and technology experts around the world and is centered around driving client growth by blending media, data and technology to create most relevant and powerful consumer experiences. GSK is one of Publicis Media’s biggest clients globally.

This role is a 12 month Fixed Term Contract

As the Global Insights and Analytics Director you will work within Publicis Media’s dedicated unit supporting the platform promise to GSK delivered through the three central pillars of the Publicis Leon team model.

The primary objective of this role is to support the creation of a testing approach and strategy aligning to key priorities for our client team, including attention-based marketing, enhanced focus on quality/responsible media, diversity and inclusion-based marketing, media mix testing, and omnichannel measurement. This role will be strategic and delivery focused – managing what is best for business growth, in context to what can / should be delivered on defined timelines.

Secondary objective of the role is to support the Global data strategy and analytics lead in agreed workstreams relating to supporting the client’s key marketing data strategy goals. You will help co-create joined up thinking on how smart use of smart use of analytics, insights and measurement support marketing data strategy working in close collaboration with the client digital analytics lead.

To be successful in this role you will have:

• Essential
  • Proven experience in a senior data role
  • Strong skills and proven ability to create and deliver analytics and measurement strategic thinking
  • Good understanding of changes in the marketing data ecosystem relating to privacy e.g. Cookie deprecation, GDPR, CCPA
  • Ability to think creatively and problem solve and work in an agile way
  • Self-starter and able to work autonomously with minimal supervision
  • Understand and have good experience media planning and activation and associated analytical techniques e.g. MMM, MTA, Brand lift and Sales lift studies
  • Broad knowledge of tools and technologies relating to analytics and data management e.g. CDP, DMP, ID resolution
  • Understanding of survey-based tools and insights and quantitative and qualitative studies
  • Knowledge of how to use marketing/media analytics and insights to drive growth
• Preferred
  • Good understanding of data governance
  • Tenacity and determination – you are results driven
  • Ability to gain trust steer and influence a wide range of stakeholders

Knowledge of Global web index or YOU GOV panels

As part of our dedication to create an inclusive and diverse workforce, Publicis Groupe UK is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.