Position Overview & Specifications

A fast-paced role within a global brand
Be creative and make an impact

About Our Client

Our client is renowned for its exquisite designs and feminine twist, with a legacy spanning over 20 years. With exclusive in-house designs reflecting a chic and ultra-modern aesthetic, express your unique style with ethically sourced products of the highest quality and impeccable fit. Celebrating individuality and creativity, they partner with iconic retailers globally, transcending boundaries as a timeless and everlasting symbol of style.

Job Description

Key responsibilities:

Responsible for managing and updating product information, pricing, promotional offers, imagery, and content on various website platforms, including our websites and 3rd party stores (Shopify, eBay, etc).
Develop and implement a content-led and engagement-focused social media strategy across all platforms (Instagram, Facebook, TikTok) to enhance brand awareness, increase followers, and maximise website conversions.
Source new influencers and maintain relationships with existing ones to drive traffic to our websites and optimise conversions.
Identify opportunities for earned media coverage, such as stylists, magazines, and publications, to generate positive brand exposure through good news stories, client photoshoots, and product placements.
Create and manage email marketing campaigns aimed at maximising the Average Order Value (AOV) and Lifetime Value (LTV) of our customer base.
Expand our current affiliate program and explore new affiliate programs to attract publishers and drive targeted traffic to our websites.
Support our paid media agency in creating and managing advertising campaigns on platforms such as Facebook/Instagram ads, Google Ads, Google Shopping, and Pinterest Ads.
Improve organic website performance through content optimisation and explore opportunities for link building to enhance SEO.
Collaborate with the Head of Marketing to ensure brand-centric product range and content creation aligned with the Rare London customer.
Manage data insight programs using analytics tools (GA, HotJar, Shopify, etc.) to uncover opportunities for improving the customer experience and overall online store performance.
Plan and execute A/B and M/V testing to optimise key performance metrics such as bounce rate, add to basket, basket-to-checkout, and final checkout.