Digital Marketing Executive

Job Description and Responsibilities:

Websites:

• Manage/write content, landing pages & campaigns CTAs
• Optimise SEO, SEM, & PPC for all sites
• Support the Digital Marketing Manager with tracking, analysis and reports on web performance KPIs
• Identify and action onsite optimisation to improve sites lead gen
• Support local content requirements and uploads to the sites.

Social:

• Support the wider marketing team with social campaigns and content requirements
• Take ownership of reporting and measurement of the social platforms
• Help drive video creation and the opportunities this can offer the business
• Ensure the business is utilising its product inventory as content for social and web.

Email:

• Work and collaborate with the marketing operations team on supporting email campaigns
• Review the email activity of others giving suggestive feedback on improvements
• Take an analytical view of email campaigns and identify opportunities to improve
• Support the marketing operations team and marketing managers with campaigns and messaging

Affiliate advertising:

• Review advertising with our affiliate partners ensuring the correct balance of product spend
• Review and test different creatives to improve engagement and CTRs
• Work with territory marketing teams to offer advice on campaign support through affiliate advertising
• Along side the Digital Marketing Manager, review spend, performance and make necessary recommendations

Sharman Quinney is of one of the region’s largest estate agency networks with 24 branches across Cambridgeshire, Lincolnshire, Northamptonshire and Rutland providing greater coverage from local bases. Ours is a recognised brand name, with over 31 years of market leading estate agency experience and success; we enjoy a reputation for both results and customer service, which is perhaps why we attract so many people looking to buy or let their property.

EACS01598